Flying Glass was engaged by Red Bull to deliver a custom Drone Event Activation involving footballs being carried and dropped from drones. The concept was simple to understand, exciting to watch and technically complex to execute: a drone carries a ball above the field, releases it safely and contestants attempt to catch it as it falls from the sky.
Before the State of Origin series, Flying Glass had already delivered a Red Bull drone drop activation involving professional rugby league players. That earlier project helped demonstrate how a branded drone activation could turn a familiar sporting skill into a fresh, entertaining and highly shareable campaign.
Following that success, Flying Glass was again engaged by Red Bull to deliver the drone ball drop activation during the State of Origin series. Across the three games, the activation brought together live sport, audience participation, brand theatre, engineering, aviation compliance and entertainment.
It was a perfect example of what a modern Drone Event Activation can be.

What Is a Drone Event Activation?
A Drone Event Activation is a live or filmed brand experience where drones are used as part of the creative concept, not simply as a camera platform.
In traditional drone work, the aircraft usually captures footage from above. In a drone activation, the drone becomes part of the experience itself. It may carry a product, reveal a banner, drop an item, fly branded livery, interact with contestants, support a publicity stunt or become a central part of a live show.
For brands, agencies, event organisers and production companies, this opens up a huge range of creative possibilities. A drone can move through space in a way that ground-based rigs cannot. It can create surprise, height, scale and spectacle. It can also turn a simple promotional idea into a moment that works beautifully for live spectators, broadcast television, social media, earned media and campaign photography.
Common examples of drone event activation work include:
- Drone product launches
- Drone ball drops
- Promotional drone services
- PR stunt drone operations
- Experiential marketing activations
- Drone banner flying
- Drone flag flying
- Custom drone payload delivery
- Branded drone flights
- Live stadium drone operations
- Television and broadcast drone activations
- Drone special effects for events and campaigns
These projects require a different skill set from standard aerial filming. They need creative understanding, engineering capability, aviation compliance, risk management and experience working around live productions.
Flying Glass brings all of that together.
Red Bull’s Drone Ball Drop Concept
Red Bull wanted a high-energy activation that took a familiar rugby league moment and turned it into something unexpected.
Instead of players or contestants reading a kick from the boot, they had to track a ball falling from above. No pass. No kick. No predictable spiral. Just a ball released from a drone, dropping from the sky.
It was simple, visual and instantly understandable.
That is exactly what makes a strong Drone Event Activation. The audience does not need a lengthy explanation. They immediately understand the challenge. They can see the risk, the skill and the humour. They can cheer when someone takes a clean catch and react when the ball slips through someone’s hands.
For Red Bull, the drone drop concept created a natural fit with sport, energy, reaction time, confidence and entertainment. For Flying Glass, it required the design and delivery of a safe, repeatable and reliable custom drone payload system.
Custom Drone Payload Engineering
The biggest misconception with this type of work is that a drone can simply “carry something” and release it.
In reality, every payload changes the behaviour of the aircraft. Weight, balance, airflow, attachment points, release timing and emergency procedures all matter. A football may look light, but once it is attached to a drone, it becomes an external load that must be properly secured, tested and released in a controlled way.
For this Drone Event Activation, Cameron designed and created a custom mechanism that allowed a DJI Inspire 3 drone to hold, carry and release the ball safely.
The mechanism needed to:
- Securely hold the ball during take-off, flight and positioning
- Release the ball cleanly on command
- Avoid interfering with the aircraft’s flight characteristics
- Allow the drone to remain stable and predictable
- Be practical for repeated use during a live activation
- Support safe operation around a controlled activation area
This is one of the reasons Flying Glass is trusted for unusual and complex drone projects. The team does not only operate drones. Flying Glass can design and build custom drone solutions for specific creative briefs.
That capability is essential for brands and agencies with ambitious concepts. Whether the idea involves a ball drop, product reveal, suspended item, banner, flag, lighting feature, branded shell or one-off aerial effect, the solution needs to be purpose-built.
Why the DJI Inspire 3 Was Used
For the Red Bull drone ball drop, Flying Glass supplied four DJI Inspire 3 drones.
The Inspire 3 is best known as a high-end cinematography drone, but for complex event work it also offers a strong professional platform. It is powerful, stable and suited to controlled commercial operations where reliability matters.
Using four Inspire 3 drones gave the activation operational flexibility and redundancy. For live event work, redundancy is critical. There is limited time, the schedule is fixed and the activation must work when the audience is watching.
A successful Drone Event Activation is not just about whether a drone can technically perform the task. It is about whether the whole system can perform under live event conditions.
That means considering:
- Aircraft selection
- Backup aircraft
- Payload release systems
- Battery planning
- Operator positioning
- Communication with event staff
- Timing with the live run sheet
- Safety management
- Emergency procedures
Flying Glass regularly works in television, advertising, sport and live event environments, so this type of planning is built into the way we operate.
Stadium Drone Operations Require Serious Planning
A stadium drone operation is very different from a standard outdoor drone flight.
Stadiums are complex environments. There are large crowds, restricted access areas, broadcast teams, event staff, security teams, players, officials, sponsors, signage, lighting structures, screens, cables and strict timing requirements.
When drones are involved, every detail needs to be considered.
For the Red Bull State of Origin drone drop activation, Flying Glass worked closely with Red Bull, stadium stakeholders, insurance contacts and operational teams to ensure the activation could be delivered safely and professionally.
This included consideration of:
- Where the aircraft would operate
- Where contestants would stand
- How the drop zone would be controlled
- How the payload would be attached and released
- How the drone would enter and exit the activation area
- What would happen if a contestant missed the catch
- How the operation would be coordinated with the halftime schedule
- How the aircraft would be managed around people
- How safety controls would be communicated
This is why experienced operators matter. A creative idea may be exciting, but without the right aviation planning it cannot be delivered safely.
CASA-Approved Drone Operations and OONP Approval
Flying Glass holds advanced CASA approvals, including an Operations Over or Near People Instrument, commonly referred to as OONP.
This approval is essential for many complex drone jobs where aircraft need to operate over or near people in a controlled and approved way.
For a major live event or Drone Event Activation, OONP capability can be the difference between an idea being possible or impossible.
Many drone operators are limited to standard operating conditions. That may be suitable for basic filming, but it is often not enough for stadiums, public events, talent work, brand activations, television productions or complex promotional campaigns.
Flying Glass has built its reputation on being able to deliver technically demanding work safely and legally. The company’s CASA approvals, operational systems and experience allow it to undertake projects that require a higher level of planning and compliance.
When agencies and brands are planning a drone activation, this matters. The question is not only “Can you fly a drone?” The real question is:
Can you safely, legally and reliably deliver this concept in the environment where it needs to happen?
Flying Glass is built for that kind of work.
From PR Stunt to Experiential Marketing
The Red Bull drone ball drop sits at the intersection of sport, entertainment, live event production and experiential marketing.
It was not simply a drone flight. It was a brand experience.
The audience could understand it immediately. The contestants were part of the theatre. The drone created the visual hook. The ball drop created the tension. The result created content that could live beyond the stadium.
That is exactly why brands are increasingly interested in promotional drone services. A well-designed drone activation can support multiple campaign goals at once:
- It creates a memorable live moment
- It gives spectators something to talk about
- It produces strong social media content
- It generates campaign photography and video
- It provides a fresh angle for media coverage
- It reinforces the brand’s identity
- It turns a simple idea into a spectacle
For agencies, this makes a Drone Event Activation a powerful tool. It is not just about the aircraft. It is about using aerial movement, custom engineering and live performance to create a branded moment.
Custom Drone Solutions for Brands and Agencies
Flying Glass regularly works with brands, agencies, production companies and event organisers who need something beyond standard aerial filming.
Some clients come with a clear idea. Others know they want to do something memorable, but need help working out what is technically possible.
Flying Glass can assist from the earliest concept stage, helping clients understand what can be done safely, what approvals may be required and what type of custom rig or drone system may be needed.
Previous and potential custom drone solutions include:
- Drone ball drops for sport and entertainment
- Drone product launch reveals
- Drone payload carrying systems
- Suspended branded objects
- Drone banner flying
- Drone flag flying
- Brand-coloured drone livery
- Custom drone attachments
- One-off drone stunts for PR campaigns
- Drone activations for live events
- Drone activations for television commercials
- Drone activations for sport and broadcast
We can also customise the appearance of drones with brand colours and livery, allowing the aircraft itself to become part of the campaign identity.
For creative teams, this is where the possibilities become exciting. If your concept involves flying, carrying, revealing, dropping, displaying or moving something through the air, Flying Glass can help work out how to make it happen.
Drone Product Launches and Promotional Drone Services
A drone product launch can create a sense of surprise and theatre that is difficult to achieve with conventional staging.
Flying Glass has experience with promotional drone work where drones have been used to carry, suspend or drop branded items as part of a campaign. These activations can be designed for live audiences, social media, broadcast, internal brand events or high-profile launches.
For example, a drone could be used to:
- Carry a new product into frame
- Reveal a product from above
- Drop a branded item into a controlled zone
- Fly a flag or banner through a designated area
- Deliver a surprise moment during an event
- Create a visual centrepiece for a launch campaign
- Support a television commercial or social media campaign
The key is designing the activation around the brand objective. A good Drone Event Activation should not feel like a gimmick. It should make sense for the campaign and create a moment that could not be achieved in the same way from the ground.
Why Flying Glass Is Different
Flying Glass is not a basic drone hire company.
We are a specialist drone team with deep experience in high-end aerial cinematography, live events, television, advertising, sport, complex permissions and custom drone engineering.
Our work includes major productions, broadcast projects, commercials, tourism campaigns, sporting events, branded content and complex drone operations across Sydney, NSW and Australia.
For a Drone Event Activation, that experience matters.
Live events have fixed timings. Television productions have strict schedules. Brands have stakeholders. Stadiums have safety requirements. Agencies have creative expectations. Insurers need confidence. CASA compliance must be taken seriously.
Flying Glass understands all of these pressures and can work professionally with each party to deliver a smooth result.
We bring together:
- Experienced drone pilots
- Camera operators
- Custom drone engineering
- CASA-approved systems
- OONP capability
- High-end aircraft
- Television and commercial production experience
- Risk assessment and safety planning
- Creative problem-solving
- Australia-wide operational capability
Sydney Drone Operator for National Campaigns
Flying Glass is based in Sydney and works across NSW and Australia.
As a Sydney drone operator with national experience, we are well placed to support agencies, brands and production companies planning complex activations in major cities, regional locations, stadiums, controlled venues and outdoor environments.
Whether the project is a one-day PR stunt, a multi-city campaign, a televised event or a national brand activation, Flying Glass can scale the right team and equipment for the job.
For the Red Bull State of Origin activation, the work required more than simply turning up with drones. It required planning, testing, stakeholder coordination, custom mechanisms, compliance and live execution.
That is the level of support brands need when they are planning a serious Drone Event Activation.
How to Plan a Successful Drone Event Activation
If you are considering a Drone Event Activation for your next campaign, the best time to involve Flying Glass is early in the creative process.
Early involvement allows us to help shape the concept around what is safe, legal, practical and visually effective.
When planning a drone activation, consider:
- What is the creative objective?
- Will the drone be filmed, seen live by the audience, or both?
- Does the drone need to carry, drop, reveal or display anything?
- Will the activation take place near people?
- Is the location controlled or public?
- Are there aviation restrictions?
- Will CASA approvals be required?
- Is the activation part of a live show or broadcast?
- What happens if weather conditions change?
- What backup systems are needed?
The more ambitious the idea, the more important planning becomes.
Flying Glass can help turn a rough creative concept into a workable plan, then design the drone systems required to deliver it.
Drone Activation Ideas for Brands
The Red Bull drone ball drop is only one example of what is possible.
Brands are increasingly looking for campaign moments that audiences will film, share and remember. A Drone Event Activation can provide that moment by adding movement, height and surprise.
Possible drone activation ideas include:
- A drone delivering a product onto a stage
- A drone releasing a branded item into a controlled area
- A drone flying a flag through a stadium or event precinct
- A drone carrying a banner for a product launch
- A drone revealing signage at an outdoor event
- A drone dropping a ball, prize or object as part of a competition
- A branded drone flying as part of a social media campaign
- A drone interacting with talent for a television commercial
- A custom drone payload system built for a one-off stunt
- A drone carrying lighting or visual effects for a night shoot
If you can imagine it, Flying Glass can help explore whether it can be done safely and effectively.
Drone Event Activation for PR Stunts
A strong PR stunt drone concept needs to be simple, visual and newsworthy.
The best ideas are easy to explain in one sentence. A drone drops a football from the sky. A drone carries a product into a launch. A drone flies a branded flag across an event. A drone reveals something unexpected.
These ideas work because they are instantly understandable.
For public relations and earned media, that matters. Journalists, editors, producers and social media teams need a strong visual hook. Drone activations can provide exactly that, especially when they are tied to sport, entertainment, product launches, tourism, lifestyle or major events.
Flying Glass can work with PR agencies to assess the concept, plan the operation, manage drone compliance and deliver the activation in a way that protects both the creative vision and the safety of the event.
Built for Television, Sport and Live Events
Flying Glass has extensive experience working in television, film, commercials, sport and live events.
That production background is highly valuable for Drone Event Activation work because these jobs often sit inside a much larger production environment.
The drone team must understand timing, communication, rehearsals, camera positions, event schedules, talent movements, safety zones and the pressure of live delivery.
For the Red Bull State of Origin drone drop, the activation needed to work within a halftime window. There was no opportunity for casual delays or unnecessary complexity. The drone operation had to fit into the event, not disrupt it.
Flying Glass is used to that level of coordination.
From high-end aerial filming to specialist drone activations, the team understands how to operate professionally around production crews, agencies, sporting organisations, venues and brand stakeholders.
Looking for a Drone Event Activation in Australia?
If you are an agency, brand, production company, event organiser or sporting organisation looking for a memorable aerial activation, Flying Glass can help.
We specialise in Drone Event Activation, Custom Drone Solutions, Promotional Drone Services, Drone Product Launches, PR Stunt Drone Operations, Drone Ball Drops, Drone Banner Flying, Drone Flag Flying and complex Custom Drone Payload systems.
Whether your idea is fully developed or still at the brainstorming stage, we can help assess what is possible and design a safe, compliant and visually impressive solution.
Flying Glass is based in Sydney and works across Australia.
If your next campaign needs something audiences have not seen before, talk to Flying Glass about a custom Drone Event Activation.
Bring Your Drone Activation Idea to Life
The Red Bull drone ball drop showed how a simple creative idea can become a standout live event moment when it is supported by the right drone team.
Behind every successful Drone Event Activation is a combination of creativity, engineering, aviation compliance, safety planning and live event experience.
Flying Glass brings all of those elements together.
From stadium activations and product launches to promotional stunts, branded drone flights and custom payload systems, we help agencies and brands create aerial moments that are safe, memorable and genuinely different.
If your brand has an idea involving drones, we would love to hear it.
Contact Flying Glass today to discuss your next Drone Event Activation.





























